Formation Anglais Marketing

Un formateur particulier pour apprendre l'anglais Marketing


- Formation Anglais

Le marketing est un domaine clé de la gestion d'entreprise, qui englobe la recherche, la promotion, la vente et la distribution de produits ou services. Il s'appuie sur l'étude du marché, la compréhension des consommateurs et la création de stratégies percutantes pour attirer et fidéliser la clientèle. Ce domaine inclut également la communication, la publicité et l'image de marque pour maximiser la visibilité et la portée d'une entreprise.


Étude de marché

Vocabulaire important

  1. market research
  2. target audience
  3. survey
  4. focus group
  5. data analysis
  6. competition
  7. segmentation
  8. demographics
  9. consumer behavior
  10. trends

Stratégies marketing

Vocabulaire important

  1. marketing strategies
  2. marketing mix
  3. product
  4. price
  5. place
  6. promotion
  7. brand positioning
  8. differentiation
  9. market penetration
  10. market development

Marketing digital

Vocabulaire important

  1. digital marketing
  2. social media
  3. content marketing
  4. email marketing
  5. search engine optimization
  6. pay-per-click
  7. affiliate marketing
  8. influencer marketing
  9. analytics
  10. conversion rate

Publicité

Vocabulaire important

  1. advertising
  2. print
  3. outdoor
  4. television
  5. radio
  6. online
  7. display ads
  8. advertorial
  9. sponsorship
  10. commercial

Image de marque

Vocabulaire important

  1. branding
  2. brand identity
  3. logo
  4. slogan
  5. colors
  6. typography
  7. packaging
  8. brand personality
  9. brand equity
  10. rebranding

Relations publiques

Vocabulaire important

  1. public relations
  2. press release
  3. media relations
  4. press conference
  5. press kit
  6. storytelling
  7. crisis management
  8. corporate communication
  9. sponsorship
  10. events

Vente et distribution

Vocabulaire important

  1. sales
  2. distribution
  3. supply chain
  4. retailer
  5. wholesaler
  6. online store
  7. brick and mortar
  8. direct sales
  9. channel strategy
  10. trade shows

Service client

Vocabulaire important

  1. customer service
  2. customer satisfaction
  3. customer loyalty
  4. customer retention
  5. customer complaints
  6. customer reviews
  7. after-sales service
  8. feedback
  9. customer support
  10. call center

Analyse de données

Vocabulaire important

  1. data analysis
  2. customer database
  3. segmentation
  4. cluster analysis
  5. predictive modeling
  6. recommendation systems
  7. big data
  8. data mining
  9. data visualization
  10. metrics

Marketing international

Vocabulaire important

  1. international marketing
  2. global marketing
  3. market entry
  4. market expansion
  5. cultural differences
  6. adaption
  7. standardization
  8. localization
  9. regulations
  10. currency exchange